Job Description
As a Marketing Specialist at Div Systems, you will be pivotal in driving our digital marketing efforts, particularly focusing on Google Ads campaigns. You will create and implement effective marketing strategies to promote our software products and services, reaching both B2B and B2C audiences. By leveraging your expertise in Google Ads and software marketing, you will contribute to increasing brand visibility, driving lead generation, and optimizing campaign performance.
Job Requirements
Proven work experience in marketing, with a focus on Google Ads and software marketing.
Strong expertise in managing Google Ads campaigns, including keyword research, ad creation, and bid management.
Familiarity with Google Analytics or similar analytics platforms to track campaign performance and generate insights.
Solid understanding of the software market landscape and industry trends.
Excellent written and verbal communication skills.
Strong analytical mindset with the ability to interpret data and make data-driven decisions.
Ability to collaborate effectively with cross-functional teams and stakeholders.
Google Ads certifications, such as Google Ads Search, Display, and/or Video, are a plus.
Experience in Gulf Market is a plus
Responsibilities
- Develop and execute comprehensive marketing strategies using Google Ads, tailored specifically for software products and services.
- Create, manage, and optimize Google Ads campaigns, including keyword research, ad copy creation, and bidding strategies.
- Monitor and analyze campaign performance using Google Analytics and other relevant analytics tools.
- Conduct market research to identify target audience segments, industry trends, and competitor analysis.
- Collaborate with cross-functional teams, including design and development, to ensure marketing materials align with brand guidelines and resonate with the target audience.
- Track and report key metrics, providing insights and recommendations for ongoing campaign improvements.
- Stay up-to-date with the latest digital marketing trends, Google Ads features, and industry best practices.
- Continuously evaluate and test new strategies and tactics to enhance campaign effectiveness and ROI.